Digital Transformation Insights
Dedicated to the role of technology and its ability to transform business performance and customer experience.
The Digital Transformer Blog
What is a Digital Ecosystem?
A digital ecosystem is an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose, such as commercial gain, innovation or common interest, growth and shareholder returns. Learn more by reading our guide.
What is Digital Transformation?
Digital Transformation (DX) describes a foundational change in how an organization delivers value to its customers. Read our short guide to learn what it means to your business.

What is Customer Lifecycle?
Your customer lifecycle sets out the phases of your relationship with customers. It should be comprised of four phases – seduce, engage, delight and expand. Read our guide to find out more.

What is a Customer Journey?
A customer journey is the mystical (and often theoretical) journey a customer takes to purchase a product. Read this guide to learn more.

What is Customer Insight?
Customer insight is the understanding of your customer, based on their feedback, buying behavior, experiences, beliefs and needs.

What is Customer Experience Strategy?
Customer Experience Strategy is a plan of action designed by an organizational management team to achieve a customer experience that goes above and beyond that of its competitive rivals.
Customer Experience Management
Customer Experience Management (CEM) describes methods used to design and react to customer interactions to meet or exceed expectations.
What is Customer Experience and why it matters
Understanding what customer experience is and the steps needed to improve it is critical to your business’s success.
Why businesses are moving from apps to digital ecosystems
Digital Ecosystem 2020 – Why businesses are moving from apps to digital ecosystems. Explore how the world of business IT has changed and surprisingly few people have noticed
Is a frenzy for SaaS and RPA tools distracting you from your digital transformation?
Is an enterprise SaaS and robot frenzy distracting you from true progress in your digital transformation?
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